More than 25 million watched the World Cup final in the United States
Early numbers from Nielsen, Fox and Telemundo shows for Sunday’s game had a combined English and Spanish audience of 25,783,000.
That’s behind the 26.7 million who tuned in for the 2015 Women’s World Cup final, when the USA beat Japan 5-2 in a game that aired in prime time for most of the United States because the tournament was held in Canada.
Fox’s numbers from Sunday should increase when the “match-only” rating is released later Tuesday. The 16,783,000 average posted by Fox and Nielsen includes some pregame and postgame coverage.
High audience reaches USA, Canada and Mexico will host the 2026 World Cup.
Argentina’s first World Cup title since 1986 was Fox’s most-watched game of the tournament, surpassing the 15,491,000 who watched the Americans draw 0-0 with England during the stage match of groups on November 25.
Sunday’s combined audience was up 31% from the 2018 finale, which averaged 17.83 million on Fox and Telemundo. Fox’s audience was up 25.5% from four years ago, when France defeated Croatia in the final.
Telemundo’s total audience of 9 million is up 65% from 2018. Nearly a third — 2.96 million — streamed Sunday’s game on Peacock and Telemundo’s digital services, making it the most streamed World Cup game in US history, regardless of language.
By comparison, the 6.04 million who watched Telemundo was triple the 1.9 million who watched the network’s broadcast of Super Bowl 57 earlier this year.
While the Super Bowl continues to lead the championship in viewing (this year’s game had a combined audience of 112.3 million), the World Cup final surpassed other sports. Game 5 of the World Series between the Philadelphia Phillies and Houston Astros averaged 12.77 million on Fox, and was the most-watched game of the six-game series. Series games of the NBA Finals and the NHL Stanley Cup Finals averaged 13.99 million and 5.8 million, respectively, on ABC.
AP World Cup coverage: https://apnews.com/hub/world-cup and https://twitter.com/AP—Sports
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