NBA

Kyle Kuzma’s pink bobblehead sweater will immortalize a memorable look

Kyle Kuzma’s pink bobblehead sweater will immortalize a memorable look

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When the Washington Wizards’ marketing department met last April to begin discussing plans for this season, including the team’s promotional giveaway schedule, the idea of ​​a Kyle Kuzma bobblehead came up. Marketing director Nicole Sigmon suggested the 27-year-old striker should be highlighted eclectic fashion senseand his colleagues agreed before brainstorming several possible designs.

Perhaps the obvious choice was to represent Kuzma in the oversized comic pink sweater led to a game in November 2021, prompting disbelieving reactions from LeBron James and others around the NBA, but there was some concern among the Wizards’ marketing team that the sweater’s time had passed and collected mothballs in 2023.

Kyle Kuzma got roasted for his pink sweater. He and his stylist have no regrets.

“We felt like the pink jersey was part of last season and we wanted to carry it forward, so we picked other outfits of hers and mocked them up,” said Rebecca Winn, senior vice president of marketing for Monumental Sports and Entertainment. this week. “[Kuzma’s] The immediate response was, “No, I want to make the pink sweater.”

So Winn and her team changed course. They did the pink jersey, and with Kuzma’s input, they did it well.

The first 10,000 fans at Friday’s game against the New York Knicks will receive a pink Kuzma jersey, perfectly mirroring the look that prompted James, Kuzma’s former Los Angeles Lakers teammate, to comment on Instagram: “No that’s bullshit.. — how did you handle it!!! I’m not hitting the like button because this is outrageous, Kuz!”

“I think the LA fashion scene just spoke to me,” Kuzma said last year of how he became fashionable while spending the first four seasons of his NBA career with the Lakers. “I said, ‘Yeah, that’s what I like. I like to wear clothes. I like looking at fabrics, touching different fabrics, knowing the difference between them’”.

Some of the other outfits considered for the Kuzma bobblehead included a short-sleeved T-shirt and low-cut undershirts that would have shown off some of his many tattoos. They’re good designs, and classic Kuzma, but not as memorable as the pink sweater, which GQ’s Eileen Carter. he called “a metacommentary on the evolution of the NBA’s pregame look”.

The Wizards worked with merchandise agency BDA to design and produce the bobbleheads, which, in a creative and unusual twist, feature swinging arms to mimic the swaying of sweater sleeves. Kuzma, who is averaging a career-high 21.3 points per game, and is a candidate to be dealt before the Feb. 9 trade deadline, provided feedback throughout the process, from rendering to painting. For example, he requested that his bobblehead include the mole on his lower left cheek. During the molding stage, she insisted that her white beanie and pink sweater be more than smooth in texture.

“There are different personalities,” Winn said. “Some players are very invested in the process and others are not. It was Kuzma, which was very helpful.”

Winn noted that Wizards big man Kristaps Porzingis, who is scheduled for a bobblehead raffle in March, was particularly particular about the shade and length of his beard in the Nutcracker Porzingis equipment included with holiday ticket packages. Bradley Beal tends to take a looser approach when it comes to his bobbleheads, though he liked the Black Panther design the team gave away last season.

Bobbleheads take three to six months to produce. Because the Wizards started early on the Kuzma bobblehead, they were able to work with BDA to incorporate Kuzma’s suggestions after the final rendering was approved in June. Winn said Kuzma, who drilled the game-winning triple in Wednesday’s win over the Chicago Bulls, is pleased with the final product and its attention to detail.

“Everything from the way it’s half-stitched, to the way the sweater is folded in front and the chain it’s wearing, we wanted to capture that moment of arrival,” Winn said. “Although sometimes we can only look at photos or videos to get a general concept [for a bobblehead]this was definitely a moment in time.”



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