Cowboys-Buccaneers generates 30.6 million viewers

Cowboys-Buccaneers generates 30.6 million viewers

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The game wasn’t good, but that doesn’t matter. In the win-or-go-home battle of America’s Team and America’s Quarterback, America tuned in.

It generated 30.6 million viewers last night on ABC, ESPN and ESPN2. It was the most-watched Disney Company playoff game since 1999, when games were televised by ABC.

The game also beat last year’s boring Cardinals-Rams Monday night playoff by 32 percent. And for good reason. In this Cowboys and Tom Brady, the most prized of the six wild card games. (Coincidentally, or not, ESPN didn’t publish theirs sharp article Regarding the handling of the postponement of the Jan. 2 Bills-Bengals game Damar HamlinCardiac arrest until after the playoff schedule is set.)

Either way, the numbers underscore the inconvenience the league is willing to impose on the Cowboys, and the Cowboys’ willingness to embrace it. As coach Mike McCarthy said Tuesday, “TV is king“.

And the Cowboys remain the kings of television. Fox gets the benefit of that reality Sunday night when the Cowboys visit the 49ers.

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