New Era Cap and Little League® agree to four-year extension

New Era cap Co Inc., the official field player cap of Little League^® World Series and longtime supporter of the Little League program, has agreed to a four-year extension to serve as official sponsor of Little League Baseball and Softball until 2026.

“We couldn’t be more grateful for the unwavering commitment of our New Era Cap partners over the past two decades, and we’re grateful for the opportunity to continue to grow our relationship,” said Liz DiLullo Brown, senior vice president and head of the Little League. Marketing Officer “As the industry leader across all levels of baseball and softball, the New Era Cap offers our Little Leaguers and fans the opportunity to look and feel like the true stars on and off the field and we’re excited to see what new opportunities there are. The continued partnership allows us to achieve this in the future.”

Since 1994, New Era Cap has been supplying players in the Little League World Series with premium caps and in 2000 officially became a formal partner of Little League Baseball and Softball to support all levels of the world’s largest youth sports program. Based on the design of those on-field caps and visors provided to each of the players, New Era Cap has also supported Little League fans with amazing replica caps and other memorabilia cap merchandise, providing design support creative assisted with marketing of Little League events. , and more.

“At New Era, we value our roots while embracing the next generation of athletes,” said Tim Shanahan, New Era’s senior director of licensed products. “That’s what we’re so excited about expanding our partnership with Little League Baseball and Softball: By supporting young athletes, we create opportunities for growth in leadership, confidence and teamwork. New Era is proud to train part of the team growing the reach and impact of the sport nationally and globally.”

In addition to its support as the official on-field cap of the Little League World Series, the New Era Cap also offers fans the Little league baseball^® World Series i Little League Softball^® World Series with exciting opportunities and activities within the Little League World Series Fan Zone. From custom games to unique gifts and pins with the purchase of one of their caps, New Era Cap offers families and fans fun and exciting opportunities and products each year through this unique event activation. In addition to their tournament season efforts, New Era Caps can also be found within the World of Little League^® Museum and official store and the Premier Little League Gift Shop throughout the year, allowing fans around the world to show off their favorite team colors and styles.

Along with its commitment to the Little League program, New Era Cap also has a long-standing official partnership with Major League Baseball, which aligns perfectly with both organizations’ initiatives to help foster interest and encourage participation in youth-focused baseball and softball activities. Since its establishment in 2017, New Era Cap has also supported the MLB Little League Classic as the event’s official on-field cap and helped market the unique event to fans around the world.

LEARN MORE