The matches of the Lithuanian national team in this European basketball championship were watched by almost 1.5 million inhabitants of the country, or more than half of Lithuania, according to “Kantar” data. The highest rating of the show, 15.8 percent, was achieved by the fateful match between Lithuania and Spain, after which our national team ended its competition in the championship.
Lithuania’s duel with Slovenia and Hungary gathered a large audience on the TV screens – the consolidated rating of these shows exceeded 13%, the matches with Germany and Bosnia and Herzegovina decreased by over 10%. engaged audiences.
“Basketball really reigned on the screens in the first half of September. During the decisive match against the Spaniards, every second TV viewer was tuned in to this broadcast. After the Lithuanian national team finished its participation in the championship in the round of 16, the attention of the fans naturally begins to wane without their own team, but without a doubt, basketball broadcasts will already be on the list of the most popular shows in September and the year,” said Lina Petraitienė, head of media research and insights at Kantar.
The European Men’s Basketball Championship has been held for the 41st time, this year, after a five-year break, it is being held in Cologne, Germany, from September 1 to 18. In Lithuania, the competitions are broadcasted by TV3 media group channels.