The Carlsberg group, which also owns the leader of the Lithuanian beer market, vyturys-Utenas alus, presents the result of its most important pilot project so far, a new beer made from biodegradable and fully recyclable crust. moni vyturys-Utena beer and the head of Carlsberg in the Baltic states, R. Virilas, says that even 80% of the production of innovative packaging can be left behind in all stages of its life. less than a poor glass container.
The ambitious goal of the Moni Group to turn the most environmentally friendly car into a commercial reality as soon as possible, therefore its test examples will be presented in eight Western European markets: Denmark, Sweden, Norway, Finland, the United Kingdom, Poland, Germany and France.
Such a large-scale product test will open up the possibility of gathering objective feedback on the public’s experience of innovative ecological packaging, and thereby spreading ideas about the advantages of a new generation of packaging design.
Sustainable paper packaging has a lot of potential
A key aspect of the eco-friendliness of the new bottle is the plant-based corrugated cardboard (PAP) polymer lining, which Carlsberg partners Avantum, leading experts in renewable chemistry, have created. The material is made of completely natural material, is compatible with plastic recycling systems, and if it does not get into them, it can completely decompose in the natural environment.
The sustainability of the packaging has another advantage: PAP provides an extremely effective barrier between the beer and the outer shell of the crust, preserving the taste and foam of the beer better than the poor PET plastic made from fossil fuels.
The outer shell of the packaging made by Paboco consists of sustainable wood bark, so it is also of biological origin. Such an outer shell lacks additional insulating properties, due to which the beer stays fresh longer than bottled cans or glass bottles.
R. Virilas is happy to work with his colleagues in order to provide consumers with a product focused on the future of even more sustainable brewing, and he has no doubt that the last stage of the pilot project will greatly help in researching the possibilities, functionality and processing of the new bottle production process.
Identifying and producing PAP as a suitable functional barrier for beer was one of the biggest up to now, so the positive test results are a milestone achievement and motivation for further work. at the moment 100 percent only the bottle is made up of biological material, so it can be completely recycled together with a scoop. Paboco, Carlsberg and partners representing the paper bottle community are researching alternatives to cork bottle caps, and the solution is to be found in the near future, comments the manager.
Dmes also applies to the contents of the bottle
Carlsberg’s success in developing pilot projects and applying sustainable innovations was not limited to just shaking the cork bottle for the public’s appreciation, but its ecological content was also liked. In collaboration with malt supplier Soufflet, the malt was brewed in-house, grown using fully sustainable regenerative farming practices. That is, in the fields of organic forests, fallow was grown in order to plant the plants to be harvested later.
This method of growing meat improves the biological control of cultivated farms, the health of the soil and increases the release of natural carbon dioxide in the soil, compared to traditional methods of cultivation, but the taste of the meat does not change as a result, explains R. Virilas.
An ambitious plan to keep improving
Carlsberg started the process of creating the first paper beer bottle as part of the global environmental, social issues and governance campaign Together Towards Zero. Together Towards Zero) start.
This is the group’s largest pilot project to date, based on existing sustainability indicators and an impetus for even more meaningful changes in the areas of ecological packaging and environmentally friendly packaging. we implement it with the main goal of ultimately reducing the impact of carbon dioxide on the entire value chain, says R. Virilas.
According to Panekov, the second-generation cork bottle already shows better efficiency indicators in the product life cycle than the disposable glass container, but Carlsberg is committed to further improving it: Based on realistic forecasts, we have a vision to reduce the consumption of cork containers by 80% compared to poor glass. . This is necessary so that instead of one single-use glass bottle, it is possible to create five completely sustainable shells, leaving the same carbon footprint.
It is also intended that the amount of carbon dioxide emitted by a cork bottle is as low as that of a refillable glass, which is currently the most efficient primary packaging: it is collected and reused in environmentally friendly systems. Thus, when starting to sell plastic bottles to the masses, they may not replace the existing packaging, for example, glass bottles and cans, but expand the options available to consumers of small products.
The progress we have made in creating innovations that will set new sustainability standards in our industry is a testament to Carlsberg’s innovative spirit, and we have been putting great effort into the project since 2015. We greatly appreciate the cooperation with our partners and are proud of the fact that together over the past year, research and scientific development of sustainable packaging has finally become the norm, comments R. Virilas.
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