Zelensky’s public speeches will enter rhetoric textbooks: there is something to learn for both politicians and business

War must be won on the battlefield. But the battles are not only on the front, but also in public communication. Recently President of Ukraine Volodymyr Zelensky again demonstrated perfect oratorical skills. His words fly like bullets – straight to the mark. The president’s speeches raise the fighting spirit of Ukrainians, appeal to the feelings of the international world community and should demoralize the occupying soldiers. “V. Zelensky’s lyrics are strong and true. There is great power in his words. He relies on the word, perfectly manages pauses, perspective, develops language, is not afraid to be awkward or unlovable. On the contrary. This is the rare occasion when we see a politician who speaks the truth and believes what he says. That’s why his speeches are so emotionally impactful”, said the master of stage speech, eloquence and rhetoric Adria Čepaitė.

“The Russians showed the best they have – their backs.” “It is a difficult road to victory, but we are confident that we will succeed. You will travel right up to our border in all directions, you will see our lines and the backs of the enemy. You will see how the eyes of our people and the heels of the occupiers shine. They’ll call it a goodwill gesture, and we’ll call it a victory.”

“Do you still think we are the same people, one nation?” Still think you can scare us, break us, make us go down? Don’t you understand who we are? What are we fighting for? What are we about?

Read my lips: without gas or without you? Without you. Without light or without you? Without you. Without water or without you? Without you. Without food or without you? Without you. Cold, hunger, darkness, and thirst are less frightening, less deadly than your friendship and brotherhood. But history will put everything in place. And we will be with gas, light, water and food and… WITHOUT YOU!”

These are quotes from the last speeches of Ukrainian President V. Zelensky.

“His speeches are similar, many of them constructed by Luther King.” have a dream principle. These are the speeches not only of the head of state, but of the leader on whom the eyes of the entire nation are directed. He addresses the nation from the commander’s perspective, which is also illustrated by his whole body language: he does not gesture, does not move his head, his gaze is straight. Although he is reading the texts, he looks natural and organic – as if he were communicating live”, A. Čepaitė assesses.

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